Every day, millions of people post photos and videos on Instagram and tag with hashtags. Hashtags serve as a way for people to connect to content that resonates with them.
Hashtags have been used on Instagram since the beginning of the social media platform. These clickable and searchable tags are a powerful tool for people to bring more traffic to their profiles and content.
However, Instagram also uses hashtags to sort and categorize content so it can easily present content to people searching for a certain topic.
Instagram recognized that hashtags present the interests and passions of their community. To offer users new ways to find photos, videos and people on its platform, Instagram introduced the option to follow hashtags in 2017, and not only profiles as before.
For now, it’s possible to search for one hashtag at once, helping you find posts, places, accounts, and tagged posts that contain that hashtag. However, if you are a marketer or an influencer and wondering if you can search for more hashtags at once, discover how to search for multiple hashtags on Instagram.
If you want to go a step further and follow a hashtag, the posts which include your favorite hashtag will appear on your Instagram feed. If you are no longer interested in following that hashtag you can always unfollow it.
Keep on reading to learn how to follow hashtags on Instagram.
Following a hashtag is just like following any other profile on Instagram:
If you are wondering what the best way of using hashtags on Instagram is , read our guide on how to use hashtags on Instagram.
👉 Check out how to reset your Instagram Explore page.
If you no longer wish to see posts related to a hashtag appearing on your Instagram feed, you can unfollow it with the steps below.
Learn also where to find the posts you’ve liked on Instagram.