2024 Instagram Trends: Surfing the Wave to Boost Your Following and Engagement

Written by Emilija Anchevska Social Media / Instagram

Twitter - 4 min read

Wow, what a year it has been so far, right?

With the new year approaching, it is crucial to anticipate emerging social media trends to stay relevant and engaging.

However, predicting new trends is a challenging feat.

Hence, this article explores the upcoming trends on Instagram for 2024 to help you prepare and excel in your social media game!

Participating in trends on Instagram can demonstrate your connection to and understanding of your community.

Additionally, it can showcase your awareness of current events on the platform and highlight your expertise in a particular subject.

Engaging in popular songs, dances, and challenges can also increase your reach as they attract social media users. However, it's crucial to stay updated with the latest developments and be prepared for what's to come on social media.

New Year, new trends. Let’s see what the big companies and prominent social media outlets predict will be trending next year.

AI will become more prevalent.

woman taking a selfie with plants

The involvement in AI on social media platforms has become much more prevalent in the past six months after ChatGPT, Midjourney, and tools alike have been presented on the market.

Many social media experts predict AI-generated content will gain even greater momentum the following year. AIM Technologies believes that in 2024, AI will be more included in providing a better, more personalized user experience, making it a crucial tool for success on social media platforms, including Instagram.

Many digital creators are leveraging AI for content production, with some gaining a massive following in a short time. Additionally, AI models and influencers such as Milla Sofia and Lil Miquela are gaining traction.

Reels and short-form video content will remain the most used content

woman checking reels on instagram

Reels have been a prominent part of our Instagram feeds for some time, and it is highly likely that they will continue to be in 2024.

Sprout Social explains that consumers find short-form videos to be 2.5x more engaging and that reels account for almost 20% of the time people spend on Instagram.

Instagram algorithms prioritize content with high engagement, so users must incorporate reels into their strategy now.


couple trying on new clothes

User-generated content has long been a powerful tool that helps e-business owners show social proof and gain trust and legitimacy. UGC will remain relevant for people to assure themselves of a business's credibility in 2024.

As a photo-sharing platform, Instagram is a great space where users can share content their users provide, build trust, and create loyal customers.

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Micro and nano influencers

woman saying hi on smartphone

A recent report by Saulderson Media suggests that social media personalities with less than 5,000 followers may experience a surge in demand. The report highlights that nano and micro-influencers possess a certain level of authenticity that is difficult to replicate, making them desirable for brands looking to reach specific target audiences.

According to Influencer Marketing Hub, there will be an increase in influencer connections and collaborations by 2024. So, we will be seeing our favorite Influencers collaborate.

More Ads

advertising agency

None likes ads, but in 2024, unfortunately, we will be seeding them more. Social video advertising is expected to reach $79.28 billion in 2024, according to HotSuite.

When it comes to Instagram, though, users who plan to advertise on the platform need to be aware of the age and gender of the users. Statistics show that if you want to target Boomers, Instagram won’t be the best platform, as the app is used mostly by millennials and Gen Z.

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To sum up

Keeping up with the latest trends is crucial to staying relevant and engaging on Instagram. With 2024 not too far away, preparing ahead of time can help you develop a strategy and gain a competitive edge. Our brief yet informative article provides insight into what you can expect in the upcoming year.