Instagram is a great place to share your creativity through posts and videos with your followers, see what your friends are up to, and discover new content. But the social media platform has also become a place to buy some cool stuff. In 2020, Instagram announced Instagram Shops - a new shopping experience for small businesses to help them deal with online challenges during the COVID-19 crisis.
Instagram Shop is a great way for brands to promote their products to people directly in the Instagram app. If you have a small business, instead of directing people to your website, you can allow them to browse and buy your products directly in their Instagram feed.
More than 130 million users tap on an Instagram Shopping post each month. Also, more than 500 million Instagram users use the platform daily, and 50% of them follow at least one business.
Therefore, Instagram Shop is an ideal way for small businesses to promote their products and boost their sales on the platform.
In this guide, we’ll explain what exactly Instagram Shops are, how to set up your Instagram Shop, and how you can use Instagram Shopping to sell your products.
Bonus: Did you know that you can also find Guides in the Instagram Shop tab? Check out where else to find and how to create Instagram Guides.
Instagram Shopping is a collection of tools that allows brands to create digital and shareable catalogs of products directly on Instagram. Users can see and buy products in the app, or they can choose to go to the brand’s site to make the purchase.
However, promoting products is nothing new on Instagram. Eighty-seven percent of users say influencers have inspired them to make a purchase, and 70% of shoppers go to Instagram to discover new products, reports the social media giant. Nevertheless, before Instagram Shopping, brands had to share a link to their online shop in the Instagram bio to make a sale, or use clickable Instagram Stories.
With Instagram Shop, the whole shopping process is done in a few clicks, in a customizable digital storefront, right on your Instagram profile.
Before you set up your own Instagram Shop, there are several eligibility requirements your business needs to check before you can set up Instagram Shopping.
🚀 If you already have a business profile, but wish to switch it back to a personal account, learn how to do it in a few easy steps.
There are several steps of steps you need to take to set up your Instagram Shop. Below, we'll walk you through each of them.
Besides allowing you access to Instagram Shopping, having a Business account also gives you access to business analytics and tools such as Action Buttons, Instagram Insights, and Instagram ads.
Tip 1: You don’t need to have a Facebook Shop page, only a Facebook page.
To sell with Instagram Shop, you need to have a product catalog, which is a list of all your products, inventory, and descriptions.
Note: You first need to connect your Instagram account to a Facebook page if you didn't do it in the previous step.
You can upload your product catalog in two ways:
Once you’ve uploaded a product catalog to your Instagram account, next you will need to submit your account for review.
Tip 2: Account reviews may take a few days or longer.
Tip 3: Some businesses may be notified to submit additional information to prove ownership of their website domain. If you receive this notification, follow these steps to complete a domain verification process to submit your account for review.
When your account has passed the review process, it’s time for the last step to connect your product catalog with your Instagram Shop.
The process for setting up your Instagram Shop may be a bit longer, but it’s nothing compared to the benefit you will get from presenting your products to your followers directly from your Instagram business profile.
Additionally, if you have a Business or Creator account and you live in the U.S., you may be eligible for Instagram Checkout, which allows users to complete their purchases directly through Instagram.
Instagram Shopping is just starting out, and it’s just a matter of time before it becomes global. Now is the perfect time to include Instagram Shop as part of your overall social media strategy. It's a great way for businesses to bring their products and services directly in front of their target audience natively in the Instagram app.
In this guide, we've covered how to get started with your Instagram Shop from scratch, including eligibility requirements you need to fulfill, how to switch to a business account, how to connect your Instagram account to a Facebook Page, how to upload your product catalog, submit your account for review and finally turn on Instagram Shopping.
Take advantage of the Instagram Shopping tools and boost your sales using Instagram's immersive shopping experience.