Statistics for 2020 show that people spent on average 145 minutes, or 2 hours and 24 minutes per day on social media worldwide.
As one of the most popular social media, 49.5 minutes of the total time spent on social media was reserved for Snapchat. A total of 178 million daily users visit the social media platform and create 3 billion snaps.
These are all impressive numbers. Snapchat knows how to reward its users' time and activity on its platform to make them keep on coming back.
If you are using Snapchat, you know that every user has a Snap Score - a number that tracks how active you are in the app. You know where to find your Snap Score, but you may not be sure how it’s calculated and how it works.
If you are puzzled as to how Snapchat calculates the Snap Score, stick around to find out the workings behind the feature that the app uses to retain and grow its users.
If you look in Snapchat’s FAQ, they describe the Snap Score as a “super secret special equation,” hinting that it involves the number of snaps that you’ve sent and received.
However, they also state that it involves “a couple of other factors.” Of course, if you are active on the app, it will surely help you increase the score. But what are these factors exactly?
In short, the Snap Score takes into account everything from using the app more to coming back on Snapchat after a break.
Some tech blogs and sources have tried to clear the air as to what elements exactly affect the Snap Score. However, we have to mention that as they are based on Snapchat’s algorithms, they are only close guesses and not a bulletproof recipe. Snapchat has confirmed some of them, but not all.
Your Snap Score is calculated based on these factors:
To find your Snap Score:
If you click on your Snap Score, a pop-up box will appear displaying two numbers: the number of Snaps you have sent and the other is the number of snaps you have received.
Note: Your Snap Score is not the sum of the snaps you’ve sent and the snaps you’ve received. As we’ve seen above, it’s a more complex result taking into account several factors.
Learn what the 'Pending' message means on Snapchat.
No, your Snap Score can’t go down, even if you haven’t been using the app for a while. You are not penalized if you haven’t been active on Snapchat. Your Snap Score can only go up.
A Snap Score between 50,000-75,000 is considered average. So, if your Snap Score is around 100,000, it will be considered a solid number.
No, texting on Snapchat does not increase your Snap Score.
If you send a snap to 20 people, then you will be rewarded 20 points. Also, if your 20 friends send you a snap (one snap each), then your Snapchat score will also increase by 20.
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