How to Tag Companies on LinkedIn

Ivana Kotorchevikj Ivana Kotorchevikj

Written by Ivana Kotorchevikj Social Media / Linkedin

Linkedin - 6 min read
Key Takeaways

To tag a company on LinkedIn on the mobile app:

  1. Tap on the ‘Post’ icon at the bottom of the screen.
  2. Next, type in ‘@’ in the text field and start typing the name of the company.
  3. Tap on the company name from the drop-down suggestion list.

 

To tag a company on LinkedIn on the desktop version:

  1. Click on the ‘Start a post’ text field to start creating a post.
  2. Type in ‘@’ in the text field and start typing the name of the company you want to tag.
  3. Select the company from the drop-down suggestion list.

Sharing posts on LinkedIn related to your industry helps you establish your company as a thought leader and expert. Tagging other companies, such as partners or customers, in your posts, brings you numerous benefits, including bigger reach, more impressions, audience exposure, and engagement.

Below, we’ll explain how to tag companies on LinkedIn on the desktop and mobile versions, how tagging benefits your page, and things to have in mind when tagging.

How to tag companies on LinkedIn on the desktop version

This is how to tag a company in a post on LinkedIn from the computer:

  1. Open LinkedIn from a web browser.
  2. Click on the ‘Start a post’ text field to start creating a post.

Click on the ‘Start a post’ text field

  1. Choose whether you want to share a post from your private profile or company page by clicking on your name and selecting an account. Then click on ‘Save.’

Click on your username

Choose which account you want to post from and click on 'Save'

  1. Type in ‘@’ in the text field and start typing the company name you want to tag.
  2. Click on the company from the drop-down suggestion list.

Type in ‘@’ in the text field and start typing the company name you want to tag. Click on the company from the drop-down suggestion list.

  1. The company name will become bold and turn blue, the same as a clickable link.
  2. Write the rest of your post and click on ‘Post.’

Write the rest of your post and click on ‘Post.’

How to tag companies on LinkedIn on the mobile app

Follow the steps below to tag a company on LinkedIn in the app:

  1. Open LinkedIn on your mobile.
  2. Tap on the ‘Post’ icon at the bottom of the screen.

Tap on the ‘Post’

  1. Tap on your name to choose if you want to share the post from your personal account or company page.

Tap on your name to choose if you want to share the post from your personal account or company page.

Select an account

  1. Next, type in ‘@’ in the text field and start typing the company’s name.
  2. Tap on the company name from the drop-down suggestion list.

Next, type in ‘@’ in the text field and start typing the company’s name. Tap on the company name in the drop-down suggestion list.

  1. The company name will become bold and turn blue.
  2. Write the rest of your post and tap on ‘Post.’

Write the rest of your post and tap on ‘Post.’

When you publish the post, you’ll notice that if you click or tap on the company name, it will take you directly to their company page. Also, the tagged company will receive a notification that you’ve tagged them.

If you want to increase your followers, you can also invite users to follow your LinkedIn page.

Why tagging benefits your LinkedIn page

Tagging companies on LinkedIn is beneficial for both your page and the other company you are tagging.

There are multiple instances where tagging can prove helpful. Here are several advantages of tagging companies on LinkedIn:

  1. Give due credit. When you share a post by another company, the shared post includes the original post and the page that posted it. However, you can also tag the company in your description. The author will receive a notification that you’ve tagged them, which increases the chances they’ll engage with your shared post.
  2. Increase your reach. Tagging pages on LinkedIn also help you expand the reach of your post. Your posts will reach not only your network, but it will also appear to the employees and followers of the tagged companies.
  3. Express appreciation. If you are creating a post about a current or prospective client or partner, tag the company to express your gratefulness for your collaboration. Likewise, if you’ve attended their event, you can tag them and express your positive experience. Surely, they’ll be delighted by your gesture and share your post.
  4. Increase engagement. Mentioning a company on LinkedIn helps to increase engagement from your and the tagged companies’ followers.
  5. Associate yourself with the company. If you are looking for a collaboration or networking opportunity, tagging the company’s page is a great way to associate yourself with them.
  6. Get the conversation started. If you want to start a collaboration with a company, you can tag them in an article in their industry and ask them for their opinion.

If you are hosting webinars, learn how to promote them on LinkedIn.

Things to avoid when tagging companies on LinkedIn

As much as tagging brings numerous benefits, there are some things to keep in mind and avoid at all costs when tagging companies on LinkedIn.

  • Don’t mass tag companies.
  • Avoid being spammy.
  • Keep away from tagging companies in irrelevant posts that have nothing to do with them.
  • Always use only professional language in posts when tagging companies.
  • Fact-check the information you include in the tagged post.

Conclusion

Tagging other companies on LinkedIn helps you associate your page with the company, open collaboration opportunities, increase your engagement and expand your reach.

In this article, we covered how to tag a company in a post on LinkedIn from a mobile and computer. We’ve also shared several tips to have in mind when tagging a company, so you don’t come across as spammy and pushy.

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