To make a Twitter thread on iOS or Android:
To make a Twitter thread on a desktop:
Twitter increased the number of characters you can use in a Tweet in 2017, doubling it from 140 to 280. However, there are cases when 280 characters are not enough to say what you mean. This especially applies if you are running a business account and need to post a story, share an announcement with more context, give a live event or another kind of update, or provide a list of items.
In this case, Twitter threads are a helpful tool that allows you to share your ideas and tell your story outside the confines of a single Tweet.
Continue reading to learn what Twitter threads are, how to create Twitter threads and how to use them to benefit your Twitter account.
Twitter threads are a series of posts read in continuance and posted by one account on one topic.
If you are using Twitter regularly, you are quite familiar with the frustration when Twitter truncates your thoughts, not allowing you to express yourself fully in one Tweet.
Twitter threads allow you to elaborate on a topic, develop your story or share step-by-step tips by breaking it into a string of easily digestible posts.
You can tell apart a thread from an individual Tweet by the ‘Show this thread’ button at the left-bottom of the tweet.
Some sources use Twitter threads and "Tweetstorms" interchangeably, but this is not always the case.
A "tweetstorm" is when someone posts many tweets in a short time. They can be replies to the original tweet, which creates a thread. However, these tweets can also be individual tweets.
"Tweetstorm" can also apply when different Twitter users tweet about the same topic.
If you haven’t used threads so far, these are some of the advantages they can have on your Twitter activity.
Note: Although the simplest way to create threads is to post one tweet and then reply to it with a second, third, etc., tweet, it’s better to create all thread posts and post them simultaneously time. Otherwise, your followers could start replying to your tweets and break the continuity of your thread, which might cause miscommunication.
You can create a Twitter thread on an iPhone, Android, and desktop.
Here are some tips on how to make your threads stand out in your followers’ feeds.
Note: People tend to put the thread emoji 🧵 in their first tweet to signal to their readers that the topic continues in a thread.
Explore also: How to See Who Retweeted Your Tweet
After covering the technical part and the benefits of threads, let’s now jump to some creative ideas of how to use threads. These are more applicable if you are running a business account.
Threads are great for presenting listicles of your products, tips for your customers, features of newly-released products, etc. Another great Twitter thread idea is to curate books or podcasts you’d like to suggest to your followers.
Threads have the perfect structure for step-by-step tutorials. Provide clear steps in your tweets that will give your audience actionable insight and room for them to reach out with questions.
You can use the extra characters of threads to talk about a topic and provide your opinion in your niche. If you’ve conducted research, you can also present your findings and analysis using one tweet for each chapter of the report.
If you’ve created an outstanding article or compelling case study that performs quite well, you can repurpose it into tweet threads. Instead of sharing a link to the blog post, extract the key points of your content and break them down into digestible tweets.
An experiment by Buffer found that native Twitter content, such as videos and tweets, performs better than posts with external links.
If you are doing a giveaway with your personal or business brand, you can announce the winner after the giveaway in a tweet added to the giveaway thread. This way, you can keep your audience informed about your giveaway results.
Instead of creating separate pieces of content or running ads for a campaign, you can collect your campaign creative in one thread. Alternatively, if you’ve already done a campaign, you can do a follow-up thread as a collection of your campaign content.
Threads are a great tool to follow up on past or upcoming events. You can create a thread for a webinar, sale, or workshop. If the event has ended, use a thread to inform your audience what’s next and ask them for feedback.
This is how other people and businesses have used Twitter threads that might inspire you.
In this post, we’ve covered what Twitter threads are, how to make them, what value they bring, and tips on creating your thread.
Twitter threads are a series of tweets posted in continuance on a similar topic. They offer numerous benefits to personal and business accounts to provide additional information, tell a story, give an announcement, do a live-event update or share a list.
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