Instagram Tests Longer Videos In Stories

Written by Emilija - Reviewed by Tanja Social Media / Instagram

3 min read

With each passing day, the competition between social media applications intensifies. Companies develop new features incredibly quickly in order to keep the interest of their existing users and attract new ones as well.

One of the most well-known social media networks, Instagram, is no exception. Almost every day, the technology websites are filled with news about new features the company is rolling out. And, the latest news is about the long stories Instagram is testing this period of time.

Due to the 15-second limit of Instagram stories, videos longer than that are sliced into smaller segments.

If you have a longer video you want to upload on your Instagram story, you can do it by splitting it into smaller segments and uploading multiple videos on your story. Alternatively, you can use Instagram Reels to create and upload up to 60 seconds videos.

So now, the company is testing a feature that should enable users to post videos in stories that will last up to 60 seconds.

This option was taken into consideration after multiple user requests, according to a statement from Instagram that was given for socialmediatoday.com.

The ability to create longer Stories posts comes highly requested by our community. We're excited to be testing 60-second Stories so that people can create and view Stories with fewer interruptions."

Additionally, as stated, with longer videos in stories, users would have a better user experience, since the long videos will have fewer interruptions, and users wouldn’t have to tap repeatedly to see the rest of the uploaded video.

As for now, for Instagram users who want to share video clips longer than 15 seconds, the only solution is to do it through Reels and IGTV. But as we all know by now, this would mean sharing the video to your followers’ Instagram feed and potentially messing with your Instagram aesthetics. And some users truly want to share a video that is longer than 15 seconds but will expire within 24 hours.

But as Instagram introduces new features, many can’t help but link them to TikTok. Users are speculating that Instagram is planning to integrate this function to try and fight its rough competitor and fight for the younger audience that is massively switching to the Chinese app and leaving Instagram behind. The rumors are not unexpected because in the past Instagram introduced features like Rills which are a complete copy of the video format that TikTok has.

For now, the feature is in the testing phase and is only available to a smaller group of people. But as we mentioned above, winning back the younger audience is the main goal of Meta, so posting longer videos to your Instagram stories should be an option available soon.

It remains to be seen whether lengthening the 15-second clips will help Instagram app achieve its goal.

Learn how you can download videos from Instagram without having to screen record them or download third-party apps on your device.