Are you thinking about spicing up your style with a new lipstick shade or makeup look, but you are not really sure if the new style will suit you?
Well, now you can try out new looks with Pinterest’s newest augmented reality feature “Try on”. Try on is a feature designed to enable users to try out new lipstick shades or makeup looks and it is currently being available only in the USA and UK.
For now, users are only available to try on different lipstick shades from brands like Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay.
Furthermore, the “looks” can be also bought right away or be saved as a pin for later.
The company also adds that they celebrate their users, so with the newest feature they won’t come across any filtering options that will make them look less authentic.
According to the company’s blog, shoppers mostly turn to Pinterest when it comes to finding and shopping for products compared to other social media. Additionally, they wanted to enable their users to try out new products without being pressured to go to a brick-and-mortar store.
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